Nokia Lumia 1020: A New Chapter?

Nokia recently announced that during the second quarter of 2013 it sold a record 7.4 million Lumia handsets, and now the Finnish phone maker is looking to build on this success with the camera-centric Lumia 1020.

 

 

 

Editor’s Note: This guest post was written by Sarah Hazelwood of Dialaphone, the home of all the latest smartphone deals and reviews.

While the company still recorded some losses the figures indicate a 32% year-on-year increase making for its strongest Windows Phone sales to date.  In fact, Nokia sold almost as many Lumia handsets during the first half of 2013 as it did throughout the whole of 2012.

Nokia Lumia 1020 Edge

Nokia Lumia 1020 Edge

Multi-functional

The Lumia 1020 is a device which promises to “reinvent zoom” thanks to its 41 megapixel camera. It marks the next chapter in smartphone technology that looks to change how you shoot, create and share pictures on the move.

Nokia Lumia 1020 Lens

Nokia Lumia 1020 Lens

Featuring the largest sensor currently in any consumer product the Lumia 1020 also houses Optical Image Stabilisation, a super-fast Xenon Flash as well as a wide-angle Carl Zeiss lens, all of which enhance image quality even further and bring pictures to life.

The handset also uses a process called over-sampling, which combines the pixels within a picture to make for a smaller five megapixel image, removing any unwanted blur or visual noise, so you’re always left with the perfect shot. Video recording also benefits from the extra resolution, and lossless zoom means users are able to zoom in four times while recording 1080p HD video and six times into a 720p version, without compromising on quality.

Other key features of the Lumia 1020

  • 1.5GHz dual-core processor
  • 2GB RAM
  • Windows Phone 8 OS
Nokia Lumia 1020 Front UI

Nokia Lumia 1020 Front UI

US network AT&T has announced it will be selling the device for $299.99, although no official pricing has yet been confirmed for Europe.

Malik Saadi, an analyst at Informa Telecoms, said its price tag will be a huge contributing factor to the handset’s success when up against other flagships such as the Sony Xperia Z and Samsung Galaxy S4: “I think it will have a significant impact on Lumia sales if it’s priced right, simply because the audience that wants a two in one device, with a good smartphone and a good camera, is quite big.”

Breaking through

Nokia once reigned as the world leader in mobile phone sales but as other manufacturers started to bring new innovations to the fore, the company lost momentum and quickly fell behind its competitors.

 

Nokia Lumia 1020 Front

Nokia Lumia 1020 Front

Things are certainly starting to look up for the firm and both the Lumia 1020 and the company’s raft of low-end handsets are generating a lot of consumer excitement in all corners of the globe.

Stephen Elop, Nokia CEO, is positive about the future, he said: “Given the market conditions we remain focussed on executing our strategy, improving the competitiveness of our products, effectively managing our costs and moving with urgency. We have to break through.”

Nokia Lumia 1020 Lens and Top Edge

Nokia Lumia 1020 Lens and Top Edge

Right now the market is over-saturated with high-end handsets, making it even harder for customers to find and buy mobile phones that are right for them. In order to achieve the success it desires the manufacturer must continue to differentiate its products with new innovations and design that capture consumer’s attention. And, from what we’ve seen so far the Lumia 1020 looks like it could be a key turning point in Nokia’s journey back to the top.


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So what do you guys think of the Nokia Lumia 1020? Do you plan on picking one up? Leave your thoughts in the comment section below.

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I’m a 23 year old Maths Graduate, who has a great passion for technology and in my spare time I make videos on YouTube to show my passion. I'm also co-admin here at TeckComesFirst and I joined this site back in January 2012.
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  • NaijaMan

    Great article Sarah. This phone is definitely standing out in the market with its unique selling point, being the uber 41 megapixel camera plus the extra enhancements that really make images and videos stand out.