AMD’s vice president of global channel sales, Roy Taylor talks to TeckComesFirst about working at AMD, some key differences between Intel and AMD CPU’s and more.





1)   Can you introduce yourself and say what you exactly do at AMD day to day?

Hi I’m Roy Taylor, CVP of Global Channel Sales. I report into SVP and Chief Sales Officer John Byrne as I work to grow AMD’s channel business globally. Every day at AMD is different, from working with our sales teams to grow market share to working with our business units to ensure we are offering the right products for our users and our channel partners.

2)   What was your first day at AMD like?

Very exciting! I joined AMD because I believe we are creating the future of computing via a new product category called APU (Accelerated Processing Unit) as well as our work with HSA, the technology that will power the next generation of APUs which is designed to remove the bottlenecks between the CPU and GPU and unlocks graphics power to mainstream programmers. These technologies are going to have a profound and lasting effect on the entire IT industry and I’ve become a great admirer of AMD’s innovation and business, so to be joining at a time when there are lots of exciting things in the pipeline was electric.

3)   In your career so far, what is/are your biggest accomplishment/s?

I’ve been working in the industry for 25 years so there have been a few! The highlight for me though is probably being able to do a job I genuinely enjoy. I’ve been a big gamer ever since the first Doom game was launched, and I think I’m very privileged to be able to work in an industry I love. 

4)   How is the working experience different at AMD compared to NVIDIA where you worked previously?

A couple of decades of technology for a start! I started working at Nvidia in the 90s so things were very different then. I think AMD’s APU offering is very exciting and innovative – we simply weren’t working on things like that when I was at Nvidia, so it’s hard to compare my experiences.

5)   Are AMD planning to bring processors to the mobile space?

In March this year we announced the availability of the AMD Elite A-Series APUs for mobile PC users. The new A-Series deliver user experiences like facial log-in and gesture recognition, improved graphics and compute performance over the previous generation, and enhanced power management capabilities on a single chip.

6)   Can you explain what APU’s are and how they compare to GPU’s and CPU’s?

APU stands for Accelerated Processing Unit. A GPU is a Graphics Processing Unit, which deals with all the visuals you see on your screen, and a CPU is a Central Processing Unit, which processes all the functions on a machine, like data transfer or loading a document. An APU combines these two elements together onto a single architecture – so your machine can think and show you what it’s doing all from one place. Have a look at this handy APU infographic that explains perfectly how the APU is moulding the future of computing.

7)   What are some incentives for consumers to switch from Intel to AMD processors?

At AMD we pride ourselves on being able to offer quality products to accelerate your machine’s performance, at a great price, meaning that you’re getting excellent products without breaking the bank. In addition, building efficient graphics processors is a difficult and complex task involving a large variety of skillsets. AMD has market-leading experience and expertise in this area allowing us to repeatedly deliver power-friendly and high-performance discrete Graphics Processing Units (GPU) and Accelerated Processing Units (APU) for both the PC and console markets. There is a need for a new kind of processor which is able to both support serial and parallel processing and APUs were invented to solve this issue and make a real difference for users. And finally, as you probably know AMD technology is inside 100 percent of all next-generation game systems from Microsoft, Nintendo and Sony.  And don’t forget, AMD technology also powers two out of the three currently shipping game consoles. Like the Sony PS4 announcement earlier, the selection of a semi-custom AMD APU by Microsoft is another strong public endorsement of our technology and design capabilities. This is an exciting time for AMD and as we receive such strong validation from the market it definitely makes sense for consumers to look at AMD again.

8)   Are AMD Processors/GPU’s optimized for battery life in laptops, if so, how? If not, what can you guys do to improve this?

We understand that battery life is very important with the rise in popularity of mobile devices, so this has been a key area for us to look at. Again, going back to the A-Series, we created boosting and throttling technologies, which enable more intelligent, higher compute and graphics core performance. This can help PC responsiveness and extend battery life – the A-Series platform can enable up to 7.9 hours of web browsing, 5.7 hours of HD video playback and up to 10 hours of resting battery life on a 55 watt/hour battery.

9)   Anything you can tease about the Excavator microprocessor microarchitecture due for a 2014 release?

I’m afraid not right now, we do have some interesting things in the pipeline though, you can follow me on @amd_roy to stay tuned for more updates!

Look out for a new interview every 2nd Tuesday of the month here on TeckComesFirst! #TalkToTCFTuesdays

Questions were chosen by both co-founders of TeckComesFirst; Purav and Usman.

Notable Accolades: AMD APU Twitter

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I’m a 23 year old Maths Graduate, who has a great passion for technology and in my spare time I make videos on YouTube to show my passion. I'm also co-admin here at TeckComesFirst and I joined this site back in January 2012.
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