Interview with Jono Chatterton, from Open Parachutes.

Open Parachutes’ founder, Jono Chatterton, talks to TeckComesFirst about their main design principles, how the KickStarter experience has been and more.

 

 

 


1)    Can you introduce yourself and say what you exactly do at Open Parachutes every day?

Hi There! Open Parachutes is made up with two Australia guys who hail from Brisbane, we are Jono & Damon and we love to tinker, design and create useful things.
Open Parachutes - Quote behind the brand name, (Image Credit: Open Parachutes KickStarter Project)

Open Parachutes – Quote behind the brand name, (Image Credit: Open Parachutes KickStarter Project)

2)    What is the meaning behind the brand name “Open Parachutes”?

The name came about from this excellent quote by Thomas Dewar of Dewar whisky – ‘Minds are like parachutes they work best when open’.

3)    What is/are your biggest accomplishments?

Biggest accomplishments so far are making the cable fondler & mini, getting some solid press coverage and having the pleasure of seeing people using the products daily.
Cable Fondler Mini Earlier Designs (Image Credit: Open Parachutes KickStarter Project)

Cable Fondler Mini Earlier Designs (Image Credit: Open Parachutes KickStarter Project)

4)    What was the inspiration behind the Cable Fonder Mini product and how did you make this concept a reality?

Well the idea for the mini came about as a result of simplifying and shrinking the original cable fondler. We discovered that some people didn’t need the cable accommodation that the Cable Fondler had so the mini was born! We also thought that it would be a nice idea to put on Kickstarter.
Open Parachutes Cable Fondler Mini Up Close (Image Credit: Open Parachutes KickStarter Project)

Open Parachutes Cable Fondler Mini Up Close (Image Credit: Open Parachutes KickStarter Project)

5)    What challenges did you face in creating the Cable Fondler Mini and how were these overcome?

It really was a very straightforward and simple project as we had already made the Cable Fondler so it was simply a matter of doing a redesign of the original Cable Fondler. There are always some small design frustrations but the reality is the project was very simple.

6)    What are Open Parachutes’ main design principles?

Our main design principles are to design products that make a difference in people’s everyday lives, to design products that have minimal impact on the environment and balance simplicity with functionality. We strive to create products people love to use daily.

7)    How easy was Kickstarter as a platform for you to raise awareness and interest for your product and did it require much maintenance?

Kickstarter was an awesome tool for us to raise awareness and coverage, we were impressed with the generous support from people all over the world.

8)    What made you choose Bamboo above other types of wood?

Bamboo is much stronger and more environmentally friendly than most species of wood. It grows much faster than any species of tree, well actually it is a grass not a tree 😉 haha
Open Parachutes Production & Shipping Timeline 2014 (Image Credit: Open Parachutes KickStarter Project)

Open Parachutes Production & Shipping Timeline 2014 (Image Credit: Open Parachutes KickStarter Project)

9)    Now that you’ve successfully funded further development of your product through Kickstarter, what’s next for Open Parachutes?

We have a few ideas we are toying with, but they are all in the early stages so I really can’t say anything more than that right now.

10)    In a nutshell, what have you learnt from Kickstarter, is there any advice that you’d give to aspiring product designers about launching a Kickstarter campaign?

We have learnt a great deal of things from this KS campaign. Firstly the video is the most crucial thing, if you don’t sell the product properly in the video people simply will never back your project. I think if we did it again we would have gone into more details about how we designed and made the Cable Fondler Mini in the video and cut out some talking and show more visuals. Secondly, once you have launched the campaign that is when the real work begins as you have to really tell everyone you know about it and get early adopters to back you.

Open Parachutes Cable Fondler Mini - Showing the two individual pieces (Image Credit: Open Parachutes KickStarter Project)

Open Parachutes Cable Fondler Mini – Showing the two individual pieces (Image Credit: Open Parachutes KickStarter Project)

11)    In the future, would it be possible to do a custom order of the Cable Fondler Mini with a brand logo or name etc.?

Quite probably, but we haven’t got our own laser cutter at the moment so this might come later on down the track.

12)    Are you able to share any pricing or availability for the Cable Fondler Mini once it’s released to mass market?

We are still working on the mass market pricing but I’ll keep you posted on this.

13)    Can you hint to any future products you’re working on making a reality?

Something to do with computers :)
Jono Chatterton from Open Parachutes with the Cable Fondler Mini (Image Credit: Open Parachutes KickStarter Video)

Jono Chatterton from Open Parachutes with the Cable Fondler Mini (Image Credit: Open Parachutes KickStarter Video)

Look out for a new interview every 2nd Tuesday of the month here on TeckComesFirst! #TalkToTCFTuesdays

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Thanks to Jono Chatterton for participating in this interview. Questions were chosen by both co-founders of TeckComesFirst; Purav and Usman.

Feel free to share in the comments below what you thought of this interview as well as anything new or interesting you learnt about the company.

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I’m a 23 year old Maths Graduate, who has a great passion for technology and in my spare time I make videos on YouTube to show my passion. I'm also co-admin here at TeckComesFirst and I joined this site back in January 2012.
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  • Jordan Ash

    These look really cool, I’m gonna have to try and get a few. Great interview too, bamboo looks great for these kinds of things. Looking forward to seeing what else they can come up with.

  • NaijaMan

    This is awesome innovation in the making, really loving the idea behind it and the design.

  • Bunjiweb

    Great Idea!

  • Great interview guys. Keep em coming I like to read this sort of stuff 🙂

  • Rbert Cper

    What an amazingly simple but functional product, and environmentally friendly too. In a world dominated by plastics and metals, it’s refreshing to see something that looks as good as it performs.

  • Gareth Bayard

    This is a really great product, and a lovely, well thought through design. I often get frustrated at cables getting mixed up after falling off the table. This is a good design, however; I do believe 10 Euros is expensive for this product. I’m guessing (and hoping!) the ‘Mass Marketing Price’ is cheaper. Overall, as always this was a great interview to read, keep up the hard work guys! 🙂

  • Interesting interview.