Samsung Galaxy S4: The ‘Life Companion’

Samsung is said to have spent millions of dollars on marketing its flagship of 2013, the Galaxy S4, touting it as a ‘life companion’ said to help enhance your everyday life. Kantar media predicts that the firm will spend a staggering $150m during May alone to market the device globally. And, according to Ines Van Gennip, Samsung’s UK marketing director, it will be the company’s biggest ever marketing campaign to...

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